Jieting Tina Chen

Shaping a provider platform from 0 to scale

I helped bring Ro's provider platform to life from 0→1, shaping the initial product vision through collaborative workshops, concept exploration, and early design. As the platform grew, I continued to influence product direction and roadmap, evolving the experience to support new care offerings, business models, and increasingly complex clinical workflows.

Bringing brand personality to experiences that convert and retain

I brought a strong creative and visual perspective to Bark's digital experiences, blending product design with graphic design, photography, and brand storytelling. Across ecommerce and customer journeys, I helped create engaging experiences that felt distinctly Bark while supporting business goals around conversion and retention.

Connecting the dots across the testing experience

I shaped the at-home testing experience across both patient and provider journeys, from ordering tests and understanding results to completing tests at home. One highlight was tackling low test completion rates: I helped uncover the underlying barriers, align the team around a path forward, and lead a redesign that brought us to our completion-rate goal.

Making data insights actionable through product design

I designed product experiences for Qubit's analytics and personalization platform, exploring new ways to visualize and communicate data insights in collaboration with the research team. Beyond the product, I partnered with client managers to advise ecommerce brands across fashion and travel on improving their digital experiences and conversion.

Designing a connected vaccination experience across a complex ecosystem

As lead designer, I created service design artifacts to bring multiple internal teams together around a cohesive vaccination experience, mapping the many touchpoints, systems, and handoffs involved. I then led the design of digital experiences for both patients and pharmacists, working with brand design to extend the experience into physical touchpoints like stickers and post-vaccination materials.

Tabula Rasa is an exploration of digital–physical communication through a table with a sandbox surface. Users can draw messages in the sand and send them to another table or phone, blending tactile tradition with connected technology in a poetic way.

Bringing a playful product idea to life, from concept to launch

I helped bring BarkCam from an early concept to a fully launched product, shaping everything from the initial experience and UX/UI to custom sticker illustrations and animations. I also extended the experience beyond the app, designing its promotional website and launch assets to create a cohesive, playful brand experience from product to marketing.

Adding a playful digital layer to a retail experience

I designed a companion app for BarkShop Live, bringing a playful digital layer to an interactive retail experience for dogs and their humans. As dogs played with different toys, the app sent funny, toy-inspired messages to their owners, turning those moments into shareable experiences and helping connect playtime with purchase.

Tiny Travel Journal is a fully illustrated guidebook to London, offering travelers playful tips on sightseeing, people-watching, food, drinks, and fun games along the way.

Building a home on wheels

A camper van converted from an empty cargo shell during the pandemic. My partner and I combined our interests in design, engineering, and building to create a functional living space, drawing on interior design, ergonomics, and material exploration. We designed and built custom modular furniture, integrated storage, and a custom off-grid system with microcontrollers, turning an empty van into a home away from home on wheels.